There is
frequent commentary on the culture and ethos of an organisation. However, these
are often intangible and difficult to define or identify in a way that adds meaning.
Instead, starting with defined values can underpin and define the culture, as well as setting clear behaviours that can feed through everything that makes an organisation great.
What are values?
Company values are usually a set group of behaviours that are defined to underpin the organisation and those that work within it.
Often they describe an obvious behaviour that there is an expectation that all individuals showcase, or binds all employees together. But when aligned to the wider organisation, the actions taken by teams and individuals aligned to collective values, can create a powerful cohesion.
LIFELONG LEARNING as a company value in action can encourage individual development, team collaboration, knowledge sharing and a company-wide focus on identifying the multiple ways that individuals at all levels can continue to challenge themselves, expand their knowledge and develop their skills through formal and unstructured learning.
How can Values help an organisation?
If values correctly reflect the expectations of individuals within an organisation, they can touch on a number of areas.
Recruitment processes can utilise values to assess candidates own values, identifying those with aligned personal values to the organisation. By doing this, the individual is more likely to feel included in the organisation, and will thus thrive and be successful.
Role deliverables can be aligned to the values, ensuring that each individual has a clear connection to the values through the activities that they undertake in their role.
Leadership decision making can, and should, be based on the values of the organisation. Through this lens their decisions are more likely to be understood, accepted and supported by those who work to, and with, the values.
Cross company teamwork can be better undertaken, and have more opportunity to be successful, if consistent values and behaviours are showcased, despite individual teams having different deliverables or being at a different stage of the company value chain.
INNOVATION as a company value, particularly in a creative environment, can generate opportunities, underpin initiatives, be woven through internal communications and external marketing, drive project creativity and underpin interactions with clients.
Individual vs Company Values
Aligning personal values to those of the organisation in which an individual works can be invaluable, for both the person and the company.
Similar behaviours, ethos and values can lead to a better enjoyment at work, thus a greater connection and delivery. Work becomes a pleasure not a chore.
But if they’re not aligned, work is just that “work” … not a positive and enjoyable experience.
Different Companies, Different Values
Values across organisations are different, even if they’re working in the same sector. Different isn’t wrong, they merely reflect a different environment, leadership expectations, employee collective culture or may reflect the history of the organisation.
Whilst values may be set by a leadership team, it’s the individuals within the organisation that bring them to life. And it’s the values that underpin how any individual describes their organisation and their personal connection to that organisation.
SUSTAINABILITY as a company value in action can cross sectors but may be defined and applied in very different ways depending on the organisation and its approach.
What are your values and how do you bring them to your role at your organisation and your interactions with you colleagues?
This article was originally written for an IDT client in-house magazine