Blog Post

Interview Skills - Preparing for Board Role Interviews

Ian Hiscock • 27 May 2021

Sharing some our tips from careers of interviewing and being interviewed

In our most recent knowledge sharing session, the IDT consultants pooled their collective experience and wisdom of both applying for posts and being on the interviewing panel. Viewing the process from both perspectives allowed us to think through the advice we would give to candidates…and think about what we would do differently ourselves in the future.

We also spent some time discussing the different meeting dynamics we’ve encountered as a consequence of the pandemic with almost every meeting taking place online for the last 15 months.


“Interviews we have known…”

But first, we discussed briefly how important it is for an interviewer to create a comfortable environment for the interviewee. We all had experience of being nervous when approaching that “big interview”, of being intimidated because of our perceptions of who was interviewing us, or their actual behaviour. This militates against the interviewee feeling comfortable enough to truly open up. As an interviewer, not only might you miss them at their best, but you may also miss the critical character trait that you’re seeking or that they’d prefer you not to see. What you could potentially see is only the persona that the interviewee thinks you want to see, rather than that which you are seeking. Creating an environment where candidates can relax, truly be themselves, and be open, serves everyone’s interests. After all, this is the environment in which you would expect them to be working if appointed.

IDT TIP: As an interviewer, remember that both of you are being interviewed so seek to find a way for you both to relax into the interview so that you can each showcase your best. But try to avoid too many cliches or allow initial meeting openers drag on too long, you’ll regret it when you run out of time at the end


“Preparation is about attitude as well as knowledge”

Whilst it’s critical – obviously – to prepare so you can demonstrate your capability against the role profile, considering your attitude and behavioural approach is also vital. Confidence in your ability is good; there is nothing wrong in saying why you’re a good fit for the role. Veering into a sense of entitlement, as if the interview process is little more than an inconvenience, is not the look to be aiming for!

We also commented on how even highly intelligent and experienced people sometimes find verbal fluency difficult. Thinking about the clarity and simplicity with which you can express yourself, the pace of speech and balancing confidence with humility, all play a part. No matter how senior the role, how experienced you are, presenting yourself as someone who can work as part of a team, lead with clarity, encourage and support others, will play well,

Lastly, if you present yourself as entitled (however inadvertently), don’t be surprised if the questions become more of a cross-examination, as the interviewer really delves deeper into your capability and character.

IDT TIP: Know yourself and practice your responses to standard questions to ensure clarity, adding in personal examples and anecdotes. Having this practice in your armoury means you can really focus on the wider discussion.


“Interviews are a two-way street”

Body language, personal chemistry, empathy….

Do you demonstrate an interest in the people who are interviewing you, and as a consequence, the organisation they represent? Or do you come across as only being interested in you? Do you listen with genuine intent? Do you lean in a little to demonstrate this, maintain eye contact? An interview is more than interviewers being given answers to specific technical questions. This is something to be even more mindful about in our current world of Zoom and Team calls (other platforms are available!). We need to recognise these will remain an important part of the way we do business, even as we return to something approaching normal. Think about how you can display these softer skills and how you can deploy your “strongest weapons” in an online setting.

But it’s not just about demonstrating this interest, you should also be genuinely interested and see the interview as an opportunity to understand the organisation, what their ethos is, their drivers and whether they fit as an organisation that you’d be proud to work with. The interview should really be a two-way process, remember you are interviewing them as well.

IDT TIP: Be aware of your body language, be mentally focussed and present for the full length of the interview, and listen and respond to answers to your questions. Don’t just demonstrate your interest, evidence it


“Planning and preparation prevents ****-poor performance!”

It would be fair to say that most of us IDT consultants are of a certain age, if that’s not being indelicate! The world has changed from interviews in times past. No need to worry now if you’re not familiar with table etiquette and which knife and fork to use with which course (true story – one of my biggest fears when I went through the graduate recruitment interview process for John Lewis!).

The advent of LinkedIn, for example, allows us to learn so much more, not only about the organisations we apply for, but very often, the actual people who will be interviewing us. This can be particularly beneficial in an online environment where building a physical rapport is so much harder than when we meet in person. Using the knowledge you glean to create a subtle rapport can be very useful (“I see we’ve both previously worked at …”), reducing the sterility of an online conversation. Where is the business located? Are its roots important to its sense of identity? What charities or causes does it support? Judgement about how to use this information very much lies with the individual and sensing the moment. Having this in your back pocket can only be a plus, but don’t feel like you have to share every nugget of information you’ve found. Share it at a juncture in the conversation tat is relevant in terms of subject matter and timing.

The alternative heading for this section could have been “Know your audience.” Being able to use the information you’ve gained allows you to far more effectively judge which part of your skill set will carry the most bang for your buck – you can hone your message in a more targeted way. What’s the one thing you see as setting you apart for this role, your strongest card? How will you describe that verbally in a way that relays your conviction to those interviewing you?

One thing to remember… the ability to find out more about an individual applies just as much to you as it does you finding out about others!

IDT TIP: yes, it’s an old one, but there’s a reason it’s always shared … spend some time preparing your knowledge of the organisation and your interviewer … but don’t feel like you have to share this knowledge in its totality during the interview


In conclusion…old-fashioned civility

We may be really dating ourselves now, but “do as you would be done by” still has relevance. LinkedIn, the internet and the business sections of book shops (remember them?) are awash with advice on behaviour, relationships, making connections that work for you, and on they go. And lots of money has been made by those writing all this stuff. That’s not to decry it. But isn’t it reassuring to have someone like us tell you – for free! – that investing in relationships, even at the interview stage ( especially at the interview stage! ) is time well spent. You may well say to your interviewer how important it is to value everyone within an organisation and treat them accordingly. It’s best you demonstrate your words have meaning from the get-go.

Finally, you won’t be the right fit for every opportunity, but by learning through each interview you will be building up a wealth of knowledge of yourself, how you can communicate your expertise best and which types of organisations you are keen to work with. An interview where you don’t get appointed is not a failed interview, it’s just not the role for you at this time and having been called for interview in the first place should be seen as a positive win.


Ian Hiscock is a consultant with IDT and an Independent Trustee with a number of employee-owned businesses. He is also a board chair and an experienced meetings facilitator.


22 January 2025
Agulhas Applied Knowledge was founded in January 2003 and became employee owned in December 2020. Here Nigel Thornton , one of the 3 founder vendors, kindly shares his journey to making the decision to sell to an EOT, and beyond to its current position as an EOT, B-Corp certified company with the founders stepping back and a new leadership team in place. Why did you originally decide to sell to an EOT, and do you now believe that it was the right decision? I haven't regretted the choice to sell Agulhas to an EOT for one minute. Many years before we made the decision, we had talked to other founders of companies similar to ours, and heard how they were all struggling with the challenge of transition. I knew for a long time that we would have to come to a point where we did sell. We had three choices; the first was to wind the company down. The second was to look for a buyer, probably to a much larger company. And the third, thanks to the 2014 act, was the option to sell to the employees through the mechanism of an EOT. After living and breathing Agulhas for many years, the idea of winding down just didn't seem right, so we looked at the second two options more carefully. Once the three founders talked to others about selling out to a larger company (and we’d had some interest), or getting a venture capital injection, we realized it wasn’t an attractive option for us. We would end up doing the bidding of the buyer through the workout period, being vulnerable, really, to the new owners’ whims. A buyer would likely fire most of the staff, retaining only the seniors, and the company would be gone. From companies that had got venture capital funds we’d seen we’d be forced to grow rapidly to meet an investor’s requirements and become driven by the bottom line. In both these cases, what we'd created that was unique about Agulhas would be lost. We didn't want that to happen. So it became clear fairly quickly that the choice to sell to an EOT seemed best. It meant that the company could work effectively on the kind of things that we've always thought important. The culture of the company would be maintained. We could evolve from where we were rather than be forced to change. And actually it was better than that. It wasn’t the best worst option, quite the reverse. Soon after we made the choice to go for an EOT, and began working through what it meant, we realised that doing so was indeed consistent with our values. It was an expression of who we already were and the founders’ beliefs. And, as its worked out, I think we’ve found that for Agulhas, becoming an EOT was not as great a step as it might have been culturally, or practically. What stage is the Company at now, and what is your ongoing involvement, if any? We’re four years into our EOT life, and about halfway through the payoff of the deferred consideration. It’s gone slower that we’d hoped as our main client is the UK Government and there’s been a lot of disruption to our expected cashflow since December 2020 when we became an EOT. I've handed over being the CEO to Lauren Pett who had been our Chief Operating Officer. We did it in a very Agulhas way, evolving and having a phased process of her taking over. Since we became an EOT, the role of the staff has been strengthened through what we call the Co-Owners Forum (COF). This is still evolving, with informal and more formal working groups aligned to both areas of strategic priority for the company, and themes important to the staff. And the EOT has driven us to put in place more structured governance. We’re in the process of further developing the leadership roles in the company - what the oversight of the company board and the Trust Board means in practice - to ensure that there is a robust architecture to go forward towards and beyond Freedom Day. That’s meant a structured change to the roles that the three founders have, with us more clearly taking an oversight role through the board of Directors and the Trust Board, rather than day to day running of the company. Together with one of the other co-founders, Catherine Cameron, I’ve gone down to a four-day week. That’s for the good of us and the company, and is a deliberate internal and external signal. Beyond the CEO functions, one of the things that has enabled me to step back is the fact that we've employed people who can take on key tasks I used to do, for instance, finance and IT. I think its not unusual that if a company has grown around you, a founder ends up being a Jack or Jill of all trades. And a key thing for me is I’ve stepped out of managing our biggest client, which I’d done for over a decade. Such stepping back is the right thing to do, although doing so can be hard, it is important. When somebody asks me to do something, I’m finding myself saying, well, actually, that's not my problem anymore, go and ask so and so, it’s their job. It takes a while to get people used to that (and people still find it difficult sometimes) but, as a founder, you’ve been the last person that everybody looks to for so long it’s a hard habit for everyone to break. What have been the challenges since the transition, from your perspective as a Founder? I think when you have spent many, many years being where the buck stops, it's hard then not to think of you yourself in that role anymore. Just because it's habit, you think you are responsible for solving things because, actually, you have been responsible for solving things! You've woken up at three o'clock in the morning because it has been your responsibility to worry about whatever the company is facing, be it a cash flow issue or a delivery issue or a sticky relationship with a key client. So the first thing you've got to do is actually change where your head is at. And that's been a challenge for me. So I’ve needed to change my headspace, and also my actions. It also takes time for people to believe you when you say you aren’t going to be around forever and that you do want to step back. I think it's also a difficulty, or certainly one that I've had, which is to know when to say something and when not to say something, when to intervene and when not to intervene. You've got to let the new leadership take the decisions. And sometimes those decisions are not going to be the same as that you would have made, and sometimes there are going to be mistakes that you might see coming and you might warn people about, but actually they've got to go through and learn from the experience in the same way that I've learned over many years. And the best teacher is, in the end, experience. So it's important to calibrate when to keep your mouth shut, and crucially to be available to the new leadership if they want to ask you a question, ask what you think, to be helpful and supportive, so that they know that you have got their back if necessary. It’s delicate and I haven’t always got it right. The key issue for me is knowing that the company is safe; and that’s essentially about knowing that the beliefs, people and systems are sound, and that as far as possible there’s a secure commercial outlook. What have been the positive highlights that you can share with others? At each of the last three company away days, I've said a version of the same thing which is that 20 plus years ago, when we founded the company, if you had told me that Agulhas Applied Knowledge would have the number of staff we have, our diversity, the level of energy and interest they show in the work, and that we would have a portfolio that is as wide and interesting (and if I may say as influential) as we have, I probably wouldn't have believed you. We founded Agulhas because (apart from probably being unemployable by anyone else!) we wanted to do interesting and impactful work. We never set out as the founders to create a company that Agulhas has become. A lot of the recent change is down to the energy of our CEO, Lauren, along with the rest of our team, and the energy and creativity that being an EOT engenders. They and us have built on the foundations we created. And Agulhas has become something bigger than me or the founders; it's beyond us, and that is fantastic. The employee ownership trust creates a whole new dynamism and crystallizes the company as no longer about who we are, but about the collective energy and commitment of the entire workforce of Agulhas, our beliefs, values and its culture. And that is amazing. Truly amazing! As a Founder, and Seller, what advice would you give to leadership teams of an EO business? Firstly, don't rush. Set a clear direction, but realise the wheel can take time to turn. All the change, all the all the evolution of your company to be a fully fledged EOT is not going to happen overnight, and different parts of it will grow at different paces. There will be hiccups along the way. Which leads to the second point, its important therefore to start the process early and allow things to work through! My guess is that many founders start too late, often perhaps too close to the time when they should be moving on. Thirdly, don't be greedy. If you're greedy, if you want your payout early, if you want a lot of money, that's probably not a good thing. We had to slow down our deferred consideration repayment because our expected cashflow was heavily impacted, first by COVID and then by political machinations in the UK. We had to manage our payoff at a slower phase than we expected. I think those who look for too much money or want it too quickly run into trouble. Fourthly I think it's very important to be clear about the beliefs and values of the company; for us that was easy because our job has always been very clearly value driven. It's very important to get a sense of who you are as a company, your values, your culture, so that that can be shared amongst everybody. And if somebody comes into your company, its clear they're buying into that – and being an EOT is now who we are. Very soon after becoming an EOT we also applied for and became B-Corp certified (with a very high score I might say!). That was very good for us as the combination of both EOT and B Corp was a clear public declaration of what we stand for and communicated the identity of Agulhas internally and externally. Fifthly, get the governance right. That took us a bit, but we are well on the way. A long time ago as a young management consultant in one of the Big Four, I realised that most organisational problems boil down to two issues; role clarity and effective communication. Get those both right through the transition from a company that relies on the founders to one that is mature and no longer dependent on you, and you’ll not go far wrong. Agulhas Applied Knowledge was founded in January 2003 and became employee owned in December 2020. A research, evaluation, and consultancy specializing in international development and social policy, Agulhas is based in the UK working across the world with a variety of clients including governments, UN Agencies, NGOs, and international organizations. www.agulhas.co.uk Agulhas Applied Knowledge Trustee Limited has had an IDT independent trustee appointed to their trust board since July 2022.
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